The Influence of Perception of Usefulness, Perception of Easyness and Trust on Interest in using Wanda (Honda Vehicles) with Attitude as a Mediation Variable in Tangerang District

Authors : Lukas Hadinata Purba; Dr. Tafiprios

Volume/Issue : Volume 8 - 2023, Issue 8 - August

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This study investigates the impact of perceived usefulness, perceived convenience, and trust on interest by using the Wanda application with attitude as a mediating variable in Tangerang district. Consumers who buy Honda motorbikes at dealers in Tangerang Regency are the subject of this study. The number of samples used is based on the number of indicators of 150 people who answered. To conduct the survey, Google Forms Questionnaire is used. Furthermore, the data were analyzed using SEM-Least Square Geometry (PLS). The results showed that perceived usefulness influenced usage attitudes, perceived ease of use did not affect usage attitudes, and perceived trustworthiness influenced usage attitudes. attitude of use. Perceived usefulness (perceived ease of use) influences behavioral intention (behavioral intention) through attitude of use (attitude of use), which shows significant results. Wanda is very interested in the usage perspective.

Keywords : Perceived usefulnes, perceived easyness, trust, attitude, interest in using.


Paper Submission Last Date
31 - December - 2023

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