Authors :
Lukas Hadinata Purba; Dr. Tafiprios
Volume/Issue :
Volume 8 - 2023, Issue 8 - August
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/xtfnr4ku
DOI :
https://doi.org/10.5281/zenodo.8330719
Abstract :
This study investigates the impact of
perceived usefulness, perceived convenience, and trust
on interest by using the Wanda application with attitude
as a mediating variable in Tangerang district.
Consumers who buy Honda motorbikes at dealers in
Tangerang Regency are the subject of this study. The
number of samples used is based on the number of
indicators of 150 people who answered. To conduct the
survey, Google Forms Questionnaire is used.
Furthermore, the data were analyzed using SEM-Least
Square Geometry (PLS). The results showed that
perceived usefulness influenced usage attitudes,
perceived ease of use did not affect usage attitudes, and
perceived trustworthiness influenced usage attitudes.
attitude of use. Perceived usefulness (perceived ease of
use) influences behavioral intention (behavioral
intention) through attitude of use (attitude of use), which
shows significant results. Wanda is very interested in the
usage perspective.
Keywords :
Perceived usefulnes, perceived easyness, trust, attitude, interest in using.
This study investigates the impact of
perceived usefulness, perceived convenience, and trust
on interest by using the Wanda application with attitude
as a mediating variable in Tangerang district.
Consumers who buy Honda motorbikes at dealers in
Tangerang Regency are the subject of this study. The
number of samples used is based on the number of
indicators of 150 people who answered. To conduct the
survey, Google Forms Questionnaire is used.
Furthermore, the data were analyzed using SEM-Least
Square Geometry (PLS). The results showed that
perceived usefulness influenced usage attitudes,
perceived ease of use did not affect usage attitudes, and
perceived trustworthiness influenced usage attitudes.
attitude of use. Perceived usefulness (perceived ease of
use) influences behavioral intention (behavioral
intention) through attitude of use (attitude of use), which
shows significant results. Wanda is very interested in the
usage perspective.
Keywords :
Perceived usefulnes, perceived easyness, trust, attitude, interest in using.
