The Influence of POV Trend as a Branding Image Content Creator on TikTok

Authors : Baby Lisa Elvira; Rima Firdaus; Adi Setijowati

Volume/Issue : Volume 8 - 2023, Issue 9 - September

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On TikTok, there is a POV content trend or point of view, which is a phrase in Indonesian. The POV trend in the TikTok app appears to be a mimic of what Jean Baudrillard refers to as reality. The POV trend has unconsciously drawn in an unreal simulation. The TikTok application is associated with a phenomena known as hyperreality. This study aims to answer the following research questions: How are TikTok content makers analyzing POV developments from the perspective of Jean Baudrillard? The reasons behind the trending POV-themed content were discovered using a qualitative descriptive study method and Jean Baudrillard's simulacra and hyperreality investigations, namely: (1) engaging the viewers' emotions; (2) the presence of special effects characteristics; and the TikTok algorithm. According to Jean Baudrillard, today's society lives in the guise of a fake reality influenced by technical sophistication, such as the TikTok application with all of its capabilities.

Keywords : Trend POV, TikTok, Simulacra Dan Hyperreality, Baudrillard.


Paper Submission Last Date
31 - December - 2023

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