On TikTok, there is a POV content trend or
point of view, which is a phrase in Indonesian. The POV
trend in the TikTok app appears to be a mimic of what
Jean Baudrillard refers to as reality. The POV trend has
unconsciously drawn in an unreal simulation. The
TikTok application is associated with a phenomena
known as hyperreality. This study aims to answer the
following research questions: How are TikTok content
makers analyzing POV developments from the
perspective of Jean Baudrillard? The reasons behind the
trending POV-themed content were discovered using a
qualitative descriptive study method and Jean
Baudrillard's simulacra and hyperreality investigations,
namely: (1) engaging the viewers' emotions; (2) the
presence of special effects characteristics; and the
TikTok algorithm. According to Jean Baudrillard,
today's society lives in the guise of a fake reality
influenced by technical sophistication, such as the
TikTok application with all of its capabilities.
Keywords : Trend POV, TikTok, Simulacra Dan Hyperreality, Baudrillard.