Authors :
Baby Lisa Elvira; Rima Firdaus; Adi Setijowati
Volume/Issue :
Volume 8 - 2023, Issue 9 - September
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/3xe3y7f4
DOI :
https://doi.org/10.5281/zenodo.8340763
Abstract :
On TikTok, there is a POV content trend or
point of view, which is a phrase in Indonesian. The POV
trend in the TikTok app appears to be a mimic of what
Jean Baudrillard refers to as reality. The POV trend has
unconsciously drawn in an unreal simulation. The
TikTok application is associated with a phenomena
known as hyperreality. This study aims to answer the
following research questions: How are TikTok content
makers analyzing POV developments from the
perspective of Jean Baudrillard? The reasons behind the
trending POV-themed content were discovered using a
qualitative descriptive study method and Jean
Baudrillard's simulacra and hyperreality investigations,
namely: (1) engaging the viewers' emotions; (2) the
presence of special effects characteristics; and the
TikTok algorithm. According to Jean Baudrillard,
today's society lives in the guise of a fake reality
influenced by technical sophistication, such as the
TikTok application with all of its capabilities.
Keywords :
Trend POV, TikTok, Simulacra Dan Hyperreality, Baudrillard.
On TikTok, there is a POV content trend or
point of view, which is a phrase in Indonesian. The POV
trend in the TikTok app appears to be a mimic of what
Jean Baudrillard refers to as reality. The POV trend has
unconsciously drawn in an unreal simulation. The
TikTok application is associated with a phenomena
known as hyperreality. This study aims to answer the
following research questions: How are TikTok content
makers analyzing POV developments from the
perspective of Jean Baudrillard? The reasons behind the
trending POV-themed content were discovered using a
qualitative descriptive study method and Jean
Baudrillard's simulacra and hyperreality investigations,
namely: (1) engaging the viewers' emotions; (2) the
presence of special effects characteristics; and the
TikTok algorithm. According to Jean Baudrillard,
today's society lives in the guise of a fake reality
influenced by technical sophistication, such as the
TikTok application with all of its capabilities.
Keywords :
Trend POV, TikTok, Simulacra Dan Hyperreality, Baudrillard.
