Authors :
Satrio Panji Anggolo; Achmad Fachrodji
Volume/Issue :
Volume 9 - 2024, Issue 1 - January
Google Scholar :
http://tinyurl.com/3uatfnj6
Scribd :
http://tinyurl.com/bdhxdfd2
DOI :
https://doi.org/10.5281/zenodo.10634719
Abstract :
This research aims to analyze Factors that
influence Repurchase Intention include: Price
Perception, Promotion, Perception Product, Brand
Image and Customer Satisfaction. This research also
wants to analyze influence Price Perception, Promotion,
Perception Product, Brand Image on Repurchase
Intention as well analyze how Customer Satisfaction
mediates influence Price Perception, Promotion,
Perception Product, Brand Image on Repurchase
Intention. Population in this research consumers who
have buy product Krisbow at the Krisbow Shop
Tangerang branch . Samples used as many as 175
respondents. Samples used as many as 175 customers
Krisbow Tangerang branch with use hair theory et., al
that is amount indicator times 5-10. Retrieval technique
sample used is simple random sampling technique was
used in a way random without Pay attention to strata in
the population the. Research methods usedis
quantitative with SEM-PLS. Based on analysis in this
research was obtained results that : Price perception
has an influence significant towards Customer
Satisfaction; Promotion influential positive and
significant towards Customer Satisfaction; Perception
Product No influential towards Customer Satisfaction;
Brand Image is influential positive and significant
towards Customer Satisfaction; Customer Satisfaction
has an effect positive and significant on Repurchase
Intention; Price no influential on Repurchase Intention;
Promotion No influential on Repurchase Intention;
Perception Product influential positive and significant
on Repurchase Intention; Brand Image does not
influential on Repurchase Intention; Customer
Satisfaction works mediate the influence of Price,
Promotion, Brand Image on Repurchase Intention;
Customer Satisfaction does not succeed mediate
influence Perception Product on Repurchase Intention.
Keywords :
Price Perception, Promotion, Perception Product, Brand Image, Customer Satisfaction, Repurchase Intention.
This research aims to analyze Factors that
influence Repurchase Intention include: Price
Perception, Promotion, Perception Product, Brand
Image and Customer Satisfaction. This research also
wants to analyze influence Price Perception, Promotion,
Perception Product, Brand Image on Repurchase
Intention as well analyze how Customer Satisfaction
mediates influence Price Perception, Promotion,
Perception Product, Brand Image on Repurchase
Intention. Population in this research consumers who
have buy product Krisbow at the Krisbow Shop
Tangerang branch . Samples used as many as 175
respondents. Samples used as many as 175 customers
Krisbow Tangerang branch with use hair theory et., al
that is amount indicator times 5-10. Retrieval technique
sample used is simple random sampling technique was
used in a way random without Pay attention to strata in
the population the. Research methods usedis
quantitative with SEM-PLS. Based on analysis in this
research was obtained results that : Price perception
has an influence significant towards Customer
Satisfaction; Promotion influential positive and
significant towards Customer Satisfaction; Perception
Product No influential towards Customer Satisfaction;
Brand Image is influential positive and significant
towards Customer Satisfaction; Customer Satisfaction
has an effect positive and significant on Repurchase
Intention; Price no influential on Repurchase Intention;
Promotion No influential on Repurchase Intention;
Perception Product influential positive and significant
on Repurchase Intention; Brand Image does not
influential on Repurchase Intention; Customer
Satisfaction works mediate the influence of Price,
Promotion, Brand Image on Repurchase Intention;
Customer Satisfaction does not succeed mediate
influence Perception Product on Repurchase Intention.
Keywords :
Price Perception, Promotion, Perception Product, Brand Image, Customer Satisfaction, Repurchase Intention.
