The purpose of this research analyzes the effect of price, product quality, and promotion on buying interest in ornamental plants. The data used is sourced from millennial garden consumers who have purchased and potential buyers by using purposive sampling with a total of one hundred in the selection of respondents. Data processing methods using multiple linear regression. The results of this study are partial shows that prices have no significant effect on buying interest, product quality has a significant effect on buying interest, and promotion has a significant effect on buying interest.

Keywords : Price, Product Quality, Promotion and buying interest.