Authors :
Muhamad Fiuji Hadriansyah
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3Yt7YDV
DOI :
https://doi.org/10.5281/zenodo.7638609
Abstract :
The purpose of this research analyzes the
effect of price, product quality, and promotion on buying
interest in ornamental plants. The data used is sourced
from millennial garden consumers who have purchased
and potential buyers by using purposive sampling with a
total of one hundred in the selection of respondents. Data
processing methods using multiple linear regression. The
results of this study are partial shows that prices have no
significant effect on buying interest, product quality has
a significant effect on buying interest, and promotion has
a significant effect on buying interest.
Keywords :
Price, Product Quality, Promotion and buying interest.
The purpose of this research analyzes the
effect of price, product quality, and promotion on buying
interest in ornamental plants. The data used is sourced
from millennial garden consumers who have purchased
and potential buyers by using purposive sampling with a
total of one hundred in the selection of respondents. Data
processing methods using multiple linear regression. The
results of this study are partial shows that prices have no
significant effect on buying interest, product quality has
a significant effect on buying interest, and promotion has
a significant effect on buying interest.
Keywords :
Price, Product Quality, Promotion and buying interest.
