The Influence of Price, Promotion, Service Quality on Satisfaction with the Decision of Selecting Anindya Bhakti Vocational School as Mediation

Authors : Motuho Gea; Dr. Dendi Anggi Gumilang

Volume/Issue : Volume 8 - 2023, Issue 7 - July

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Study This mean for investigate and analyze How factors like price, promotion, and quality service can impact on satisfaction consumer when chose Anindya Bhakti Vocational School as the mediator. Study done with use method associative causal and tool quantitative. 180 Parents student used as sample, and a side-purposive non- probability sampling method was applied. Device soft smartPLS SEM (Partial Least Square - Structural Equation Modeling) version 3.0 was used for processing research data. According to findings research, decision influenced in a manner positively and significantly by price, promotion, and quality. Price, advertising and quality service everything in a manner significant and profitable influence satisfaction. Determination Price, Promotion, and quality service everything affect choice with positive and important way.

Keywords : Price, Promotion, Quality Service, Satisfaction and Decision.


Paper Submission Last Date
31 - December - 2023

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