Authors : Sashya Siddhartha; Arpit Darbari

Volume/Issue : Volume 10 - 2025, Issue 3 - March

Google Scholar : https://tinyurl.com/32kws989

Scribd : https://tinyurl.com/294z9mtk

DOI : https://doi.org/10.38124/ijisrt/25mar1065

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Abstract : In an era where TikTok and Instagram Reels dominate social interaction, dating behaviors have become increasingly influenced by algorithm-driven content consumption. This study examines the impact of short-form media on Gen Z’s romantic experiences, focusing on self-presentation, relationship ideals, and evolving expectations. While these platforms facilitate connections by enabling users to engage with like-minded individuals and fostering open communication, they also contribute to the proliferation of unattainable relationship standards. The constant exposure to curated and idealized portrayals of romance can lead to heightened commitment anxiety and dissatisfaction when real-life relationships fail to align with online narratives. Through survey data, this research explores the intersection of social media and modern dating, shedding light on both the opportunities and challenges that arise as romantic norms continue to evolve in the digital landscape.

Keywords : Short-form content, Social Media Platforms, Gen Z, Dating behaviors, Relationships.

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