The Influence of Social Media on Tourists Visiting Lake Weekuri Southwest Sumba

Authors : Efpriati Mathelda Eman; Estikowati; Stella Alvianna; Syarif Hidayatullah; Alwin Lazaruddin

Volume/Issue : Volume 6 - 2021, Issue 1 - January

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Located in Kalenarogo Village, North Kodi District, Southwest Sumba Regency, East Nusa Tenggara Province, Lake Weekuri has begun to be visited by tourists recently. Lake Weekuri which is bluish green in color is a very unique lake when compared to lakes in general in Indonesia because of its salty and brackish water content. Why is it salty? Because actually this lake is a lagoon formed from open ocean water in the range of the lake. With the increasing number of visitors coming to this new destination, it is very interesting to do research on promotions that have been carried out with social media such as Facebook, Instagram and Yuotube. From the results of the analysis, the results of social media Facebook, Instagram and Youtube have a partial effect on the interest in visiting tourists to Lake Weekuri, Southwest Sumba. And then together the social media Facebook, Instagram and Youtube also influence the interest in visiting tourists to Lake Weekuri, Southwest Sumba.

Keywords : Component; Formatting; Style; Styling; Insert


Paper Submission Last Date
31 - October - 2021

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