Authors : S. Nandini; Dr. S. R. Sundaravalli

Volume/Issue : Volume 10 - 2025, Issue 10 - October

Google Scholar : https://tinyurl.com/2w7r8w8a

Scribd : https://tinyurl.com/fpdvhd29

DOI : https://doi.org/10.38124/ijisrt/25oct1124

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Abstract : In today’s digital era, Social media stars, generally referred to as people of influence, have grown into influential figures, affecting young people's attitudes, goals, and behaviors. Social media content frequently reaches further entertainment for college students, impacting their eating habits, fashion choices, lifestyle choices, and even academic goals. Using an overall analytic technique, this study explores the multifaceted influence of social media personalities on students' lifestyle decisions through a thematic analysis of existing literature. It shows how Influencers on Social Media are growing, Interaction of Students with Influencers, Influence on Consumption, Behavior, and Lifestyle, Social and Psychological Effects, Implications for Education and Ethics. The finding show that students' exposure to influencers has both beneficial effects—by raising awareness for motivation—and detrimental effects—by encouraging materialism and comparison. The paper concludes by students make healthy lifestyle choices, the report ends by highlighting the importance of digital knowledge, ethical influencer behaviors, and balanced social media use.

Keywords : Social Media, Influencers, Students, Lifestyle Choices, Digital Behavior, Psychological Impact Consumption.

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