This research article advocates improving
the performance of supply chain management (SCM) in
the creative economy improvement industry in the
culinary sub-sector during the COVID-19 pandemic. At
present many businesses are struggling to replace the
pandemic conditions, one of which is in business
processes related to suppliers and distribution channels.
Businesses are also required to have a competitive
advantage for their businesses in order to maintain or
increase the productivity of the creative culinary subsector during the COVID-19 pandemic. It will be the
focus of the problem in this research article, which is to
study the influence of supply chain management (SCM).
It is supported by the results of data processing that
shows the supplier variables (X3), distribution channels
(X2), and competitive advantage (X1) on business
performance (Y) as the dependent variable. It reveals
that special economic sector efforts in the culinary subsector need to be prepared strategies in dealing with the
COVID-19 pandemic, specifically in supply chain
Keywords : Competitive, Performance, Distribution Channel, Supplier, Supply Chain Management (SCM).