The Influence of Trailers, Word of Mouth (WOM), Film Quality and Movie Stars on the Interest of Watching (Repurchase Intention) National Films

Authors : Angela Yoanita Ponggeng; Dipa Mulia

Volume/Issue : Volume 5 - 2020, Issue 11 - November

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The purpose of this study was to determine and analyze how much influence the variables of Trailer, Word-of-Mouth (WoM), Film Quality and Movie Star on The Interest of Re-watching Intention (repurchase intention) national films. The measurement method uses a survey through a questionnaire by using word of mouth (WoM), film quality, and movie stars factors in influencing customer’s repurchaseintention. This study used a non-probabilitysampling method, amounting to 160 respondents. The data analysis technique used is multiple linear regression using the SPSS version 23 application. The results showed that Film Quality and Movie Stars have a significant effect on Repurchase Intention. The variables of Trailer and Word of Mouth have not a significant effect on Repurchase Intention.

Keywords : Trailer, Word of Mouth, Film Quality and Movie Star, Watch Interest.


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