Authors :
Angela Yoanita Ponggeng; Dipa Mulia
Volume/Issue :
Volume 5 - 2020, Issue 11 - November
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3qcNf6y
Abstract :
The purpose of this study was to determine
and analyze how much influence the variables of
Trailer, Word-of-Mouth (WoM), Film Quality and
Movie Star on The Interest of Re-watching Intention
(repurchase intention) national films. The
measurement method uses a survey through a
questionnaire by using word of mouth (WoM), film
quality, and movie stars factors in influencing
customer’s repurchaseintention. This study used a
non-probabilitysampling method, amounting to 160
respondents. The data analysis technique used is
multiple linear regression using the SPSS version 23
application. The results showed that Film Quality
and Movie Stars have a significant effect on
Repurchase Intention. The variables of Trailer and
Word of Mouth have not a significant effect on
Repurchase Intention.
Keywords :
Trailer, Word of Mouth, Film Quality and Movie Star, Watch Interest.
The purpose of this study was to determine
and analyze how much influence the variables of
Trailer, Word-of-Mouth (WoM), Film Quality and
Movie Star on The Interest of Re-watching Intention
(repurchase intention) national films. The
measurement method uses a survey through a
questionnaire by using word of mouth (WoM), film
quality, and movie stars factors in influencing
customer’s repurchaseintention. This study used a
non-probabilitysampling method, amounting to 160
respondents. The data analysis technique used is
multiple linear regression using the SPSS version 23
application. The results showed that Film Quality
and Movie Stars have a significant effect on
Repurchase Intention. The variables of Trailer and
Word of Mouth have not a significant effect on
Repurchase Intention.
Keywords :
Trailer, Word of Mouth, Film Quality and Movie Star, Watch Interest.
