The Influence of Work Motivation and Organizational Culture on Employee Performance with Employer Branding as a Mediation Variable

Authors : Ramadhan Dwi Prasetyo; Dr. Parwoto, MM

Volume/Issue : Volume 8 - 2023, Issue 7 - July

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This paper aims to regulate the impact of motivation, organizational culture, and employer branding on employee performance. The research population is all marketing and product department employees at KoinWorks totaling 73 employees, so that the entire population is sampled using saturated sampling techniques. The research method used is quantitative with SEM-PLS. Based on the results of the research analysis, motivation has a significant impact on employee performance; organizational culture has no significant effect on employee performance; employer branding has a significant positive effect on employee performance; motivation has a significant positive effect on employer branding; organizational culture has no significant positive effect on employer branding. Employer Branding does not mediate the effect of motivation on employee performance; Employer Branding does not mediate the influence of organizational culture on employee performance. It is recommended for companies to maintain and maintain a coworking space work system and hold routine bonding activities, in order to increase employee performance.

Keywords : Motivation, Organizational Culture, Employer Branding, Employee Performance.


Paper Submission Last Date
31 - December - 2023

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In 1-2 Days

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