Authors :
Ruixin Zhang; Paul Gardiner
Volume/Issue :
Volume 8 - 2023, Issue 4 - April
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3LT7Icf
DOI :
https://doi.org/10.5281/zenodo.7922674
Abstract :
Nowadays, environmental issues have
attracted attention in various fields. Not only the
negative impact of the greenhouse on all kinds of
industries and humanity but also the prevalence of
global infectious diseases brings a great depression on
economic and social development such as the Covid-19
crisis. Moreover, the frequent occurrence of wars has
also had a substantial adverse impact on global peace,
international business, and the prosperity of the global
economy. Therefore, the Sustainable Development
Goals (SDGs) which were officially offered by the
United Nations in 2015 have been propelled to worldrecognized supremacy. However, as the rapid
development of the Internet meets the needs of modern
society, the 5G era requires organizations to explore
and develop the digital fields with innovation and
technology, especially traditional industries such as the
French wine industry, which must also explore new
development directions and business models to adapt to
today's business environment and achieve more value
creation under the guidance of sustainability. This
research paper aims to expound on the necessity of
using the new approach of innovative sustainable
project management (ISPM) in the French wine sector
to achieve the digitalization transformation and create
more value. A thematic analysis with in-depth semistructured interviews was conducted, expert sampling
was priority used as one of the purposive sampling
methods, and NVivo was chosen for manual coding and
data analysis. The strategy of effective value creation in
the wine business has been proposed for post-pandemic
adaptation.
Keywords :
C Sustainability; Innovation; Sustainable Project Management; Value Creation; Wine; Digital.
Nowadays, environmental issues have
attracted attention in various fields. Not only the
negative impact of the greenhouse on all kinds of
industries and humanity but also the prevalence of
global infectious diseases brings a great depression on
economic and social development such as the Covid-19
crisis. Moreover, the frequent occurrence of wars has
also had a substantial adverse impact on global peace,
international business, and the prosperity of the global
economy. Therefore, the Sustainable Development
Goals (SDGs) which were officially offered by the
United Nations in 2015 have been propelled to worldrecognized supremacy. However, as the rapid
development of the Internet meets the needs of modern
society, the 5G era requires organizations to explore
and develop the digital fields with innovation and
technology, especially traditional industries such as the
French wine industry, which must also explore new
development directions and business models to adapt to
today's business environment and achieve more value
creation under the guidance of sustainability. This
research paper aims to expound on the necessity of
using the new approach of innovative sustainable
project management (ISPM) in the French wine sector
to achieve the digitalization transformation and create
more value. A thematic analysis with in-depth semistructured interviews was conducted, expert sampling
was priority used as one of the purposive sampling
methods, and NVivo was chosen for manual coding and
data analysis. The strategy of effective value creation in
the wine business has been proposed for post-pandemic
adaptation.
Keywords :
C Sustainability; Innovation; Sustainable Project Management; Value Creation; Wine; Digital.
