Nowadays, environmental issues have attracted attention in various fields. Not only the negative impact of the greenhouse on all kinds of industries and humanity but also the prevalence of global infectious diseases brings a great depression on economic and social development such as the Covid-19 crisis. Moreover, the frequent occurrence of wars has also had a substantial adverse impact on global peace, international business, and the prosperity of the global economy. Therefore, the Sustainable Development Goals (SDGs) which were officially offered by the United Nations in 2015 have been propelled to worldrecognized supremacy. However, as the rapid development of the Internet meets the needs of modern society, the 5G era requires organizations to explore and develop the digital fields with innovation and technology, especially traditional industries such as the French wine industry, which must also explore new development directions and business models to adapt to today's business environment and achieve more value creation under the guidance of sustainability. This research paper aims to expound on the necessity of using the new approach of innovative sustainable project management (ISPM) in the French wine sector to achieve the digitalization transformation and create more value. A thematic analysis with in-depth semistructured interviews was conducted, expert sampling was priority used as one of the purposive sampling methods, and NVivo was chosen for manual coding and data analysis. The strategy of effective value creation in the wine business has been proposed for post-pandemic adaptation.

Keywords : C Sustainability; Innovation; Sustainable Project Management; Value Creation; Wine; Digital.