Authors : Chanyanat Krimjai

Volume/Issue : Volume 9 - 2024, Issue 5 - May

Google Scholar : https://tinyurl.com/2h5zjae2

Scribd : https://tinyurl.com/5ahj55ve

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY2509

Abstract : The objectives of this research are (1) to study reputation management in the digital age (2) to study the relationship of public relations in framing public opinion. and the impact on business compliance to be applied in the current business this research is quantitative research. Using the random sampling method. is a total of 1,000 people in Bangkok. Random sample of 515 people in Bangkok the tool used to collect data is a questionnaire. The statistics used in this research are the percentage (percentage) to measure the personal characteristics of the respondents, the mean (Mean) and standard deviation. (SD.) and analysis of Pearson Product Moment Coefficient of Correlation. The results of the research found that there is a relationship between public relations in the preparation of the public opinion framework (Y4) and the impact on business compliance. To be connected within the current commerce, it was found that the Promoting Open Relations (MPR) procedure of the declaration (X1) had a P-value of 0.000. Includes a esteem less than 0.05 (0.000 < 0.05). Organizing events or uncommon exercises (X2) features a P-value break even with to 0.000. Encompasses a esteem less than 0.05 (0.000 < 0.05). Organizing community exercises (X4) features a P-value. Rise to 0.000 is less than 0.05 (0.000 < 0.05) Exercises that have a influential nature (X6) Exercises or activities that appear Mindful of social and environmental obligation (X7) features a P-value of 0.000, incorporates a P-value of 0.000, encompasses a esteem less than 0.05 (0.000 < 0.05) That's , dismiss the essential speculation Ho and acknowledge the auxiliary theory H1. This may be composed within the shape of relapse investigation as takes after: Y=-0.430 + 0.308(X3) + 0.573(X5)

Keywords : Reputation Management, Digital Age, Public Relations, Business Consistency.

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