It is a question in this research, to analyze the
perception of the message "Smoking is detrimental to
health" by Kinshasa consumers, especially those of
Matete. Message contained on the packaging or on the
packets of cigarettes. We resorted first to the theory of
perception, second to persuasive communication and to
the theory of effects.
We started from the observation that despite this
message or this warning, Kinshasa consumers in general
and those of Matete in particular continue to smoke
cigarettes. After interview and interpretation of the
results, we found that this message on the packaging is
not enough. For effective tobacco control we suggest:
limiting the level of nicotine and tar in cigarettes;
consumer information through tobacco control
advertisements and awareness through personal
communication; the protection of non-smokers by
banning smoking in places of public use.