Authors :
Leanna Mae B. Aguilar
Volume/Issue :
Volume 7 - 2022, Issue 6 - June
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3BlUHDR
DOI :
https://doi.org/10.5281/zenodo.7059125
Abstract :
Business owners should always maintain all
the factors relating to their business’ sustainability by
integrating and improving their internal marketing. In
line with this, this study aimed to figure out the
perception of internal marketing (job satisfaction,
training, motivation, inter-functional coordination and
integration and understanding and differentiation) when
grouped into demographic profile of South Luzon Area
Branches of Bank X. Regarding the method of research,
the study employed a descriptive analysis with a
quantitative approach to achieve its objectives. The total
enumeration of the respondents consisted of 134 organic
employees; however, 117 only participated. The
questionnaire utilized in the study was adopted in the
study of Farzad (2008). The statistical methods used
were Anova to check its differences. For the result, the
study yielded internal marketing factors such as job
satisfaction, training, motivation, inter-functional
coordination and integration, and understanding
differentiation have no significant differences when
grouped according to demographic profile. For the
recommendation, the researcher proposed a social media
application that was aligned to internal marketing to
provide a better marketing expansion and brand
awareness that would build connections within the
organization.
Keywords :
job satisfaction, training, motivation, interfunctional coordination and integration and understanding and differentiation
Business owners should always maintain all
the factors relating to their business’ sustainability by
integrating and improving their internal marketing. In
line with this, this study aimed to figure out the
perception of internal marketing (job satisfaction,
training, motivation, inter-functional coordination and
integration and understanding and differentiation) when
grouped into demographic profile of South Luzon Area
Branches of Bank X. Regarding the method of research,
the study employed a descriptive analysis with a
quantitative approach to achieve its objectives. The total
enumeration of the respondents consisted of 134 organic
employees; however, 117 only participated. The
questionnaire utilized in the study was adopted in the
study of Farzad (2008). The statistical methods used
were Anova to check its differences. For the result, the
study yielded internal marketing factors such as job
satisfaction, training, motivation, inter-functional
coordination and integration, and understanding
differentiation have no significant differences when
grouped according to demographic profile. For the
recommendation, the researcher proposed a social media
application that was aligned to internal marketing to
provide a better marketing expansion and brand
awareness that would build connections within the
organization.
Keywords :
job satisfaction, training, motivation, interfunctional coordination and integration and understanding and differentiation