The Psychophysical Impact of Design on the Number of Visitors at Summarecon Mal Kelapa Gading


Authors : Ceria Thalia Sumanti; Sri Pare Eni; Posma Hutasoit

Volume/Issue : Volume 9 - 2024, Issue 12 - December

Google Scholar : https://tinyurl.com/5n6my8y7

Scribd : https://tinyurl.com/mrjy975u

DOI : https://doi.org/10.5281/zenodo.14575902

Abstract : Shopping centers & humans are two things that influeance each other. Humans as the main object in a shopping center are objects that cannot be limited and cannot be measured, especially in terms of psychology. If in the past shopping centers carried the concept of one stop shopping with the Customer Centric theory which is a strategy that places customers in the main position and becomes the core of all organizational activities, shopping centers began to change the theory used to Costumer Centric Experience, namely the customer experience when interacting with the shopping center. Psychophysics are basic issues that focus on environmental stimuli to human sensors that are closely related to the Costumer Centric Experience as explained above, so that the Psychophysical study will be raised as the basis for this research.

Keywords : Shopping Mall, Psychophysics, Number of Visitors.

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Shopping centers & humans are two things that influeance each other. Humans as the main object in a shopping center are objects that cannot be limited and cannot be measured, especially in terms of psychology. If in the past shopping centers carried the concept of one stop shopping with the Customer Centric theory which is a strategy that places customers in the main position and becomes the core of all organizational activities, shopping centers began to change the theory used to Costumer Centric Experience, namely the customer experience when interacting with the shopping center. Psychophysics are basic issues that focus on environmental stimuli to human sensors that are closely related to the Costumer Centric Experience as explained above, so that the Psychophysical study will be raised as the basis for this research.

Keywords : Shopping Mall, Psychophysics, Number of Visitors.

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