The Relationship between Customer-Focused Capabilities and Information-Focused Capabilities on Firm Performance: A Moderated Mediation Model: Control Variables (Company Size)


Authors : Emad Eldeen Abou; Abdulhag Balal; Hatim Alim; IdreisElsiddig

Volume/Issue : Volume 7 - 2022, Issue 8 - August

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3Kpjk5q

DOI : https://doi.org/10.5281/zenodo.7024348

This paper aims to investigate the role of Customer-Focused Capabilities and InformationFocused Capabilities on firm performance in SEMS: A moderated mediation model: testing control variable (company size). Design/methodology/approach: In this study, the authors used a mono method approach and using a survey instrument, to collect data from 200 successful Sudanese’s SMEs.The units of analysis were individual Sudanese’s SMEsfirms, and the targeted respondents were managersor the owner of those SMEs. Findings: The findings show Positive relationship between Customer -Focused Capabilities and Information-Focused Capabilities on performance. The results also reveal a positive relationship between logistics information technology and performance. Also, a positive relationship between Customer -Focused Capabilities and Information-Focused Capabilities as A moderated mediation model. Originality/value: This study highlights the relationship between Customer -Focused Capabilities and Information-Focused Capabilities on firm performance, and the results may be generalisable to wider economies and different organization types

Keywords : Customer -Focused, Information-Focused, firm performance, A moderated mediation model

CALL FOR PAPERS


Paper Submission Last Date
28 - February - 2023

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe