The Relationship of Product Quality and Discount toward Purchasing Decisions on Manufacturing Brand Startup The Case in Jabodetabek

Authors : Faisal Riza, Aldo Abdillah Harsono

Volume/Issue : Volume 5 - 2020, Issue 1 - January

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This study aims to examine and analyze the effect of product quality and discounts on purchasing decision of Manufacturing Brand Startup in Jakarta both partially and simultaneously. This statistic parametic study adopted method that use a multiple linear regression in which the data processed by IBM SPSS statistic v23.0 tools. The number sample was 113 buyers as respondents. The instruments used in the form of a structured questionnaire with Likert scale was used to collect data which consisted of xx questions arranged based on indicator and dimensions derived from each variable. The result show that quality of product and discounts positively influenced purchasing decision both partially and simultaneously. Those were proven with the result of significance analysis. It means if product quality and discounts are increased it will result in high purchasing decision.

Keywords : Product Quality, Discounts, Purchasing Decision.


Paper Submission Last Date
31 - May - 2023

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