Authors :
Alimzhanova L.M; Tumaruly Aidar
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3zijrex
DOI :
https://doi.org/10.5281/zenodo.7783954
Abstract :
This article highlights the significance of a CRM
system as a customer-oriented business idea, the necessity
of its implementation to standardize staff interactions with
clients, and the automation of these interactions' necessary
processes. Both the organization as a whole and each of its
specific business processes—the efficiency of which is
directly dependent upon good customer communication—
are displayed together with the functional capabilities of
CRM systems. Based on CRM's beneficial effects on an
organization's core operations in the contemporary market,
a list of options for complete control over client
interactions—whose loyalty determines any company's
success—is offered.
Keywords :
CRM System, Customer, Business, Deployment, Administration, Coordination, And Functionality.
This article highlights the significance of a CRM
system as a customer-oriented business idea, the necessity
of its implementation to standardize staff interactions with
clients, and the automation of these interactions' necessary
processes. Both the organization as a whole and each of its
specific business processes—the efficiency of which is
directly dependent upon good customer communication—
are displayed together with the functional capabilities of
CRM systems. Based on CRM's beneficial effects on an
organization's core operations in the contemporary market,
a list of options for complete control over client
interactions—whose loyalty determines any company's
success—is offered.
Keywords :
CRM System, Customer, Business, Deployment, Administration, Coordination, And Functionality.
