The Iban music industry has been growing since the year 1950 to 2015. Iban pop song has been led by numerous Iban artists such as Embat Lala, Nai Dinamik, Micheal Jemat, Stevenson and many more. The evolution of Iban pop song has been increasing from the year 2000, as there had been events held every year to highlight and to give acknowledgement to the Iban artists and music producers such as the Anugerah Carta Sapa Juara (ACSJ) and Anugerah Muzik Dayak (DAMA). The objective of this paper is to analyse a type of ornamentation, “iur” that found in Iban pop song from the late 60’s until now. “iur” found in Iban poems forms the main material where the researcher applies its original motive ornamentation into the composition. Data collect was based on qualitative and quantitative methods. The population of Iban pop songs from the late 60’s until now is being determined by conducting a purposive non-random sampling. In the process of analysing 35 Iban poems, there are 4 different kinds of “iur” motive found. After the analysing process is completed, this four “iur” is used by the researcher in applying it to the new composition. The compositions that the researcher applied “iur” motive are:”Madah Ke Aku”(iur 1 and 2), “Nganti”(iur 1, 2 and 4), “Cherita Tua”(iur 1,3 and 4),”Anak Dara Tuai”(iur 1,2, and 3) and “Twist Enggau Ambai” (iur 1 and 2).
Keywords : Identity, Ornamentation, Iban Poem, Motive IUR , Iban Pop Song.