Authors : Karen Mae S. Bulay

Volume/Issue : Volume 11 - 2026, Issue 4 - April

Google Scholar : https://tinyurl.com/3a9jr8de

Scribd : https://tinyurl.com/ynh28k3m

DOI : https://doi.org/10.38124/ijisrt/26apr2131

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study explores how everyday communication helps preserve cultural identity among students in the upland municipalities of Ilocos Sur, Philippines. It focuses on how language, storytelling, and digital media influence how students understand and connect with their culture. Using a qualitative approach, the researcher conducted interviews and analyzed the responses to identify common patterns. The findings show that students who continue to use Ilocano and Kankanaey, as well as those who are exposed to storytelling and oral traditions, tend to have a stronger connection to their cultural identity. However, digital media brings both positive and negative effects. While it allows culture to be shared in new ways, it also exposes students to global influences that may weaken their interest in local traditions. Overall, the study suggests that combining traditional and modern ways of communication is important in helping young people maintain their cultural identity.

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