Authors :
Syarif Hidayatullah; Nanny Roedjinandari; Maria Alfionita Paru
Volume/Issue :
Volume 8 - 2023, Issue 10 - October
Google Scholar :
https://tinyurl.com/9k7c3r4n
Scribd :
https://tinyurl.com/4fhd6y28
DOI :
https://doi.org/10.5281/zenodo.10046918
Abstract :
This study aims to describe green product,
green price, green promotion, environmental knowledge
and green purchase intention. Analyze the role of green
purchases, green prices, green-promotions on green
purchase intentions through environmental knowledge
towards tourists in the Nggela traditional shooting. The
population and sample in this study used the hair method
for visitors to Nggela customary services, namely 130
tourists. Analysis technique using path analysis. The
results show that green product has a significant effect on
green purchase intention through environmental
knowledge. While green prices have no influence on green
purchase intention through environmental knowledge.
For green promotion has a significant effect on green
purchase intention through environmental knowledge.
Keywords :
Green Product; Green Price; Green Promotion; Environmental Knowledg; Green Purchase Intention.
This study aims to describe green product,
green price, green promotion, environmental knowledge
and green purchase intention. Analyze the role of green
purchases, green prices, green-promotions on green
purchase intentions through environmental knowledge
towards tourists in the Nggela traditional shooting. The
population and sample in this study used the hair method
for visitors to Nggela customary services, namely 130
tourists. Analysis technique using path analysis. The
results show that green product has a significant effect on
green purchase intention through environmental
knowledge. While green prices have no influence on green
purchase intention through environmental knowledge.
For green promotion has a significant effect on green
purchase intention through environmental knowledge.
Keywords :
Green Product; Green Price; Green Promotion; Environmental Knowledg; Green Purchase Intention.