Authors : Sina Mahmudi

Volume/Issue : Volume 11 - 2026, Issue 1 - January

Google Scholar : https://tinyurl.com/4bmzf5sa

Scribd : https://tinyurl.com/58mf4mu3

DOI : https://doi.org/10.38124/ijisrt/26jan668

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : The COVID-19 pandemic disrupted global tourism networks, exposing vulnerabilities but also opening opportunities for renewed international cooperation based on cultural exchange. This paper examines the evolving cultural relations between Iran and China and their potential to foster sustainable tourism recovery in the post-pandemic era. Drawing upon academic literature, policy reports, and institutional data, the study analyzes how shared civilizational heritage, cultural diplomacy, and modern initiatives such as the Belt and Road framework can enhance bilateral tourism. Findings reveal that cultural diplomacy acts as a soft-power mechanism that rebuilds trust, enhances destination image, and creates long-term partnerships. Iran’s cultural assets, its Silk Road legacy, UNESCO-listed heritage, and traditions of hospitality, complement China’s outbound travel market and technological advancement. However, barriers such as visa restrictions, flight connectivity, and limited marketing still hinder progress. The study proposes a policy roadmap focused on visa facilitation, joint governance, digital diplomacy, product adaptation, and data measurement. By embedding culture into tourism policy and adopting evidence-based management, Iran and China can transform their historical friendship into a model of resilient, inclusive, and mutually beneficial post-COVID cooperation.

Keywords : Iran–China Relations, Cultural Tourism, Soft Power, Belt and Road Initiative, Post-COVID Recovery, Cultural Diplomacy.

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