The Role of Perceived Trust on Consumer Intention Toward Mobile Banking in Palestine


Authors : Haitham M Jouda, Valliappan Raju.

Volume/Issue : Volume 3 - 2018, Issue 9 - September

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://goo.gl/ZobT7q

Thomson Reuters ResearcherID : https://goo.gl/3bkzwv

Currently, banks are seeking to launch a set of new services such as: Mobile Banking (MB) and this to save time, effort, and money and provide convenience to customers and thus increase their profit. Despite their interest, none of them has conducted a survey to see how consumers are accepting mobile banking services in Palestine. In this paper, we will explain the concept of decomposed theory of planned behavior (DTPB) in its theoretical and research aspects and explain the intention of the consumers to adopt mobile banking services in the context of Palestine in detail, so we can understand the factors that may affect MB in Palestine and increase its spread. These factors may be electronic, attitudinal, and technology factors. In order to reach this result, a questionnaire was conducted, in which many customers participated. The number of useable questionnaires was about 682, and it was based on structural equation modeling to enhance these results and come out with integrated research. The results showed that attitude, perceived behavior control, and perceived trust had a positive effect on how consumers would accept the MB system in Palestine, but subjective norms had a negative impact on consumers’ behavior intention. This result is in line with earlier findings in the literature.

Keywords : Component; formatting; style; styling; insert (key words).

CALL FOR PAPERS


Paper Submission Last Date
30 - April - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe