The Role of Radio Lake Victoria in Enhancing Integration and Cohesion among Residents of Border Two Sub-location in Kisumu County, Kenya

Authors : Nelson Odhiambo Olang; Charles Ongadi Nyambuga; Omukule Emojong

Volume/Issue : Volume 8 - 2023, Issue 7 - July

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Majority of Kenyans listen to radio with 95% of the rural population having access to radio. Kenya has experienced violence almost after every General Election where thousands of people were killed and displaced from their homes. Radio stand accused yet studies have shown that radio can be used to promote peace and security at places like Border Two sub-location which recorded casualties in the 2007-08 Post-Election Violence. Radio Lake Victoria has had the highest rate of provocative speech broadcasted in Kenya. Investigative studies on the role of radio in promoting peace not only have methodological limitations and different motivational focuses, but also left out two main variables; clearness and correctness of radio programs in enhancing integration and cohesion. This study therefore sought to establish the role of Radio Lake Victoria in enhancing integration and cohesion in Border Two sub-location. The study utilized systematic sampling to obtain 318 respondents from a population of 1542 while purposive sampling was used to select 10 respondents at the radio station where questionnaire and key informant interview guide were used respectively, in a cross-sectional study design. The study established that clearness of Radio Lake Victoria programs enhanced integration and cohesion with a mean of 3.866 and a standard deviation of 1.040, whereas correctness of the Radio Lake Victoria programs also enhanced integration and cohesion with a mean of 3.070 and a standard deviation of 1.066.The study concluded that clearness and correctness of Radio Lake Victoria programs were relevant in enhancing integration and cohesion in Border Two sub-location and advocated for the implementation recommended to ensure a lasting peace. The study findings could be used by the media company in formulating policy that ensures integration and cohesion. Other researchers could also use the study as a secondary material to conduct more studies in relevant areas.

Keywords : Media and Peace: Radio Lake Victoria; Cohesion and Integration; Political Conflict.


Paper Submission Last Date
30 - November - 2023

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