Authors :
Diana Mae N. Moratalla
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/42esOZX
DOI :
https://doi.org/10.5281/zenodo.7739252
Abstract :
Micro, small, and medium enterprises are an
important part of economic and social development. They
create jobs and contribute to value-added activities,
innovation, and growth for all by being evident in both
urban and rural areas. (ASEAN, 2020). Additionally, Jobs
made possible by MSMEs often go directly to the poor
and vulnerable, especially women and young people. This
directly reduces poverty, raises income, and helps
families invest in education and health over time. (Clark
Ke Liu, 2020) Meanwhile in the Philippines, though small
and medium-sized businesses (SMEs) are an important
part of the economy. Still, compared to bigger companies,
they aren't as productive. This is partly because they don't
have as much access to the market. (Francisco and
Canare,2019). Hence, the purpose of this study is to
establish the role of strategic planning on the sustainability
of MSMEs in the 2nd District of Albay, specifically the
KMME Program Graduates of the Department of Trade
and Industry. The Kapatid Mentor ME (KMME) is a
programme that aims to help Micro, Small, and Medium
Entrepreneurs grow their businesses through weekly
coaching and mentoring by business owners and
practitioners on different functional areas of
entrepreneurship to be held in Negosyo Centers all over
the country of the Philippines. (Go Negosyo, 2019) The
study used the mixed-method sequential Explanatory
Design to determine the practices, challenges, and role of
strategic planning on the sustainability of MSMEs
business ventures. The analyzed data showed that in
Marketing Management Practices (4.05) and Human
Resource Management Practices (3.42) both revealed to be
claimed as ‘practiced’ while the Financial Management
Practices (2.92) and Operation Management Practices
(3.48) both are ‘moderately practiced.’ The identified
challenges encountered in all variables were found out to
be mostly encountered problems by the Selected MSMEs
in the 2nd District of Albay. Most of the MSMEs focuses on
the Marketing Aspect of their business. This indicates that
MSMES most priority aspects in doing business are the
Marketing Aspect as they believe that it will bring more
profit to them. It was also revealed that Strategic Planning
played important role in doing business as it determined
the success rate of the business venture.
Keywords :
Social Science, MSMEs, KMME, Strategic Planning, Marketing Management, Financial Management, Operation Management, Human Resource Management, mixed method sequential explanatory research design, Philippines
Micro, small, and medium enterprises are an
important part of economic and social development. They
create jobs and contribute to value-added activities,
innovation, and growth for all by being evident in both
urban and rural areas. (ASEAN, 2020). Additionally, Jobs
made possible by MSMEs often go directly to the poor
and vulnerable, especially women and young people. This
directly reduces poverty, raises income, and helps
families invest in education and health over time. (Clark
Ke Liu, 2020) Meanwhile in the Philippines, though small
and medium-sized businesses (SMEs) are an important
part of the economy. Still, compared to bigger companies,
they aren't as productive. This is partly because they don't
have as much access to the market. (Francisco and
Canare,2019). Hence, the purpose of this study is to
establish the role of strategic planning on the sustainability
of MSMEs in the 2nd District of Albay, specifically the
KMME Program Graduates of the Department of Trade
and Industry. The Kapatid Mentor ME (KMME) is a
programme that aims to help Micro, Small, and Medium
Entrepreneurs grow their businesses through weekly
coaching and mentoring by business owners and
practitioners on different functional areas of
entrepreneurship to be held in Negosyo Centers all over
the country of the Philippines. (Go Negosyo, 2019) The
study used the mixed-method sequential Explanatory
Design to determine the practices, challenges, and role of
strategic planning on the sustainability of MSMEs
business ventures. The analyzed data showed that in
Marketing Management Practices (4.05) and Human
Resource Management Practices (3.42) both revealed to be
claimed as ‘practiced’ while the Financial Management
Practices (2.92) and Operation Management Practices
(3.48) both are ‘moderately practiced.’ The identified
challenges encountered in all variables were found out to
be mostly encountered problems by the Selected MSMEs
in the 2nd District of Albay. Most of the MSMEs focuses on
the Marketing Aspect of their business. This indicates that
MSMES most priority aspects in doing business are the
Marketing Aspect as they believe that it will bring more
profit to them. It was also revealed that Strategic Planning
played important role in doing business as it determined
the success rate of the business venture.
Keywords :
Social Science, MSMEs, KMME, Strategic Planning, Marketing Management, Financial Management, Operation Management, Human Resource Management, mixed method sequential explanatory research design, Philippines
