Authors : Rui Paulino Taula; Nuno Goulart Brandão; Vanusa De Morais Freitas

Volume/Issue : Volume 10 - 2025, Issue 10 - October

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DOI : https://doi.org/10.38124/ijisrt/25oct1593

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Abstract : The higher education subsystem in Mozambique has been marked by the emergence and expansion of public and private higher education institutions, with private institutions being the most numerous. Among these, there is fierce competition as a rapid and noticeable expansion occurs across the three regions of Mozambique. Therefore, internal changes and dynamics require these institutions to strategically strengthen their internal communication in pursuit of commitment. This study analyzed, from the perspective of faculty members working at the Universidade Politécnica (A POLITÉCNICA), on the Quelimane and Tete campuses, respectively, with the general objective of determining how the internal communication strategies adopted at A POLITÉCNICA contribute to strengthening faculty engagement on the campuses located in central Mozambique. The research used a qualitative and quantitative approach, and its main data collection instruments were bibliographic research, as well as the application of a questionnaire to 61 faculty members, with the support of Google Forms. The study concludes that there is a close relationship between the channels used for internal communication at A POLITÉCNICA and faculty commitment; however, these channels are not sufficient for faculty members to be fully emotionally committed to the institution.

Keywords : Internal Communication, Communication Strategy, Engagement, Higher Education.

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