Authors : Ponti Primastuti Aulia Nugraheni; Sudarsih; Susanti Prasetiyaningtiyas; Dan Diah Yulisetiarini

Volume/Issue : Volume 10 - 2025, Issue 10 - October

Google Scholar : https://tinyurl.com/ychx92dx

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DOI : https://doi.org/10.38124/ijisrt/25oct1146

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Abstract : The aims of paper was develop a survival strategy with digital marketing innovation for the aluminum cookware home industry in the midst of competition between businesses in Suci Village, Panti District, Jember Regency. This paper used a qualitative method. The methods used in this community service activity are a participatory, practical approach, and mentoring tailored to the needs of MSMEs in Suci Village, Panti District, Jember Regency. The result showed a survival strategies for home industries through the development of digital marketing strategies for MSMEs are a very important issue in today's digital era. Various efforts must be carried out in an integrated and comprehensive manner to help MSMEs develop digital marketing capabilities, thereby increasing competitiveness and expanding market reach. The results achieved can be divided into two main categories: increased knowledge and implementation of digital marketing strategies

Keywords : Digital Marketing, Industry, MSMEs and Survival Strategy.

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