This research's purpose is to find out and
analyze kind of strategy that have been used at
Oriflame Indonesia . Current Methods that used is
Descriptive Qualitative Method with using SWOT
analysis. Data collection techniques using literacy
methods and others documentation from several
sources. The results show that Oriflame Indonesia's
corporate strategy is carried out by direct sales and
multilevel marketing system that focuses on its
strengths, which namely 1) people and culture, 2) brand
and product, 3) network marketing / multilevel
marketing and 4) world class service.
Keywords : Corporate Strategy, Multilevel Marketing, SWOT Analysis.