The Strategy of Multilevel Marketing Companies When Facing up the Business Competition (Study Case on Oriflame Indonesia)

Authors : Novie Kartika Watuna

Volume/Issue : Volume 5 - 2020, Issue 1 - January

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This research's purpose is to find out and analyze kind of strategy that have been used at Oriflame Indonesia . Current Methods that used is Descriptive Qualitative Method with using SWOT analysis. Data collection techniques using literacy methods and others documentation from several sources. The results show that Oriflame Indonesia's corporate strategy is carried out by direct sales and multilevel marketing system that focuses on its strengths, which namely 1) people and culture, 2) brand and product, 3) network marketing / multilevel marketing and 4) world class service.

Keywords : Corporate Strategy, Multilevel Marketing, SWOT Analysis.


Paper Submission Last Date
30 - June - 2023

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