Authors : MATONDO – KWA NZAMBI Edgard

Volume/Issue : Volume 9 - 2024, Issue 7 - July

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DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUL1180

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Abstract : Today we see throughout the world that many advertisements are directed at children. They have become effective means for the success of advertising that wants to convince its customers. Given that everything that happens on television is perceived in a selective manner, children appear to be the scouts for choosing products. These characters (children) play an important role in a television advertising story because their goal is to influence the mind through their. The use of children in television advertising. Analysis and perspective.

Keywords : Advertisement, Child.

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