To Study the Consumer Preferences of Instagram On Cafeterias in Sainikpuri, Telangana State


Authors : D. Harisri Shanmukha Sarvani; I Akhila Jyothi Swaroopa

Volume/Issue : Volume 8 - 2023, Issue 3 - March

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://bit.ly/42zz3aP

DOI : https://doi.org/10.5281/zenodo.7758406

Abstract : The present marketing world is shifting from seller based to customer preference based. As now the king of marketing is the customer and the major force acting. This paper derives from a depth study of individual customer choices and opinions on cafes and of using Instagram as a medium to promote cafes. Social Media mostly considered for communication and connecting people across took a major turn by promoting businesses and became a medium to attract people across. Instagram is one such platform that is helping people, irrespective of small- or large-scale business. Cafeterias mostly meant for get together and chilling and consumers preferences changes accordingly. The researchers primarily focused on why and how the consumers preferences affected by Instagram. Studying the consumer preferences is a vast subject to learn as whole. This research paper concentrates about the consumer preferences of Instagram on cafeterias limited to Sainikpuri area. This research paper can be divided into six parts. Firstly, it explains the history of Instagram and cafeterias. The second part will include the discussion of methodology and questionnaire taken to gather the data. This part also includes of literature review implemented and the research gap. The third part consists of the scope of study of this research. In fourth part, the researchers have represented the data collection, descriptive analysis and findings in forms of charts and creative use of graphs and tables. Fifth part consists of the factors affecting business. Finally, the last part includes the conclusion, findings and suggestions of the research.

The present marketing world is shifting from seller based to customer preference based. As now the king of marketing is the customer and the major force acting. This paper derives from a depth study of individual customer choices and opinions on cafes and of using Instagram as a medium to promote cafes. Social Media mostly considered for communication and connecting people across took a major turn by promoting businesses and became a medium to attract people across. Instagram is one such platform that is helping people, irrespective of small- or large-scale business. Cafeterias mostly meant for get together and chilling and consumers preferences changes accordingly. The researchers primarily focused on why and how the consumers preferences affected by Instagram. Studying the consumer preferences is a vast subject to learn as whole. This research paper concentrates about the consumer preferences of Instagram on cafeterias limited to Sainikpuri area. This research paper can be divided into six parts. Firstly, it explains the history of Instagram and cafeterias. The second part will include the discussion of methodology and questionnaire taken to gather the data. This part also includes of literature review implemented and the research gap. The third part consists of the scope of study of this research. In fourth part, the researchers have represented the data collection, descriptive analysis and findings in forms of charts and creative use of graphs and tables. Fifth part consists of the factors affecting business. Finally, the last part includes the conclusion, findings and suggestions of the research.

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