Authors :
D. Harisri Shanmukha Sarvani; I Akhila Jyothi Swaroopa
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/42zz3aP
DOI :
https://doi.org/10.5281/zenodo.7758406
Abstract :
The present marketing world is shifting from
seller based to customer preference based. As now the
king of marketing is the customer and the major force
acting. This paper derives from a depth study of
individual customer choices and opinions on cafes and of
using Instagram as a medium to promote cafes. Social
Media mostly considered for communication and
connecting people across took a major turn by
promoting businesses and became a medium to attract
people across. Instagram is one such platform that is
helping people, irrespective of small- or large-scale
business. Cafeterias mostly meant for get together and
chilling and consumers preferences changes accordingly.
The researchers primarily focused on why and how the
consumers preferences affected by Instagram. Studying
the consumer preferences is a vast subject to learn as
whole. This research paper concentrates about the
consumer preferences of Instagram on cafeterias limited
to Sainikpuri area. This research paper can be divided
into six parts. Firstly, it explains the history of Instagram
and cafeterias. The second part will include the
discussion of methodology and questionnaire taken to
gather the data. This part also includes of literature
review implemented and the research gap. The third
part consists of the scope of study of this research. In
fourth part, the researchers have represented the data
collection, descriptive analysis and findings in forms of
charts and creative use of graphs and tables. Fifth part
consists of the factors affecting business. Finally, the last
part includes the conclusion, findings and suggestions of
the research.
The present marketing world is shifting from
seller based to customer preference based. As now the
king of marketing is the customer and the major force
acting. This paper derives from a depth study of
individual customer choices and opinions on cafes and of
using Instagram as a medium to promote cafes. Social
Media mostly considered for communication and
connecting people across took a major turn by
promoting businesses and became a medium to attract
people across. Instagram is one such platform that is
helping people, irrespective of small- or large-scale
business. Cafeterias mostly meant for get together and
chilling and consumers preferences changes accordingly.
The researchers primarily focused on why and how the
consumers preferences affected by Instagram. Studying
the consumer preferences is a vast subject to learn as
whole. This research paper concentrates about the
consumer preferences of Instagram on cafeterias limited
to Sainikpuri area. This research paper can be divided
into six parts. Firstly, it explains the history of Instagram
and cafeterias. The second part will include the
discussion of methodology and questionnaire taken to
gather the data. This part also includes of literature
review implemented and the research gap. The third
part consists of the scope of study of this research. In
fourth part, the researchers have represented the data
collection, descriptive analysis and findings in forms of
charts and creative use of graphs and tables. Fifth part
consists of the factors affecting business. Finally, the last
part includes the conclusion, findings and suggestions of
the research.
