Transformation of Revenue Platform from Bricks to Online: Evidence from the Pandemic of Furniture Industry Worldwide

Authors : Eliza Victoria N. Villanueva, CPA

Volume/Issue : Volume 6 - 2021, Issue 4 - April

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The furniture industry has a long history from the ancient civilizations as proven by several historical studies thereat. In the mid-1800s, furniture sellers developed the practice of buying furniture at wholesale prices from manufacturers and selling them in showrooms. This 20th century, the furniture industry is continuously innovating using the latest technology throughout the years depending on the needs, style and prices in the marketplace. However, with the unforeseen occurrence of COVID-19 pandemic, the people need to adapt to the “new normal”. Everyone has been affected, including businesses in the furniture industry. Thus, E and F Company, both manufacturers leave no choice but to temporarily close its stores around the world prioritizing the health and safety of its employees, customers and communities. Further, several companies have shifted to a skeleton schedule and work-from-home scheme in accordance with the advisory of the World Health Organization (WHO) and government protocols. The sudden change has transpired the set-up of working and online classes at home. Hence, people become fascinated to modify part of their home as a working space and haven in this time of affliction. Surprisingly, the demand for office and home furniture is still thriving. Therefore, E and F Companies must seize this opportunity by creating a business plan in regard to human resources, financial position, production and logistics activities, marketing strategy and other aspects that will inscribe amid this pandemic

Keywords : COVID-19, Furniture, Innovation, Operations, Technology.


Paper Submission Last Date
28 - February - 2023

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