Authors : T D C Pushpakumara; Fazeela Jameel Ahsan

Volume/Issue : Volume 10 - 2025, Issue 1 - January

Google Scholar : https://tinyurl.com/25dc9pmp

Scribd : https://tinyurl.com/3ybsrmh4

DOI : https://doi.org/10.5281/zenodo.14810235

Abstract : Artificial Intelligence (AI) has emerged as a transformative force, reshaping industries through innovation, operational efficiency, and enhanced customer engagement. This systematic literature review investigates AI adoption across various sectors, with a focus on tourism and its intersection with sustainability, ethics, and emerging technologies. Leveraging a robust PRISMA methodology, 115 studies were reviewed to examine opportunities, challenges, and strategies for responsible AI integration. The findings highlight AI's potential to drive innovation, optimize resource use, and foster sustainability. In tourism, AI-powered tools like chatbots and predictive analytics enhance customer experiences and promote eco-friendly practices. However, adoption is hindered by challenges such as ethical concerns, data privacy, cultural barriers, infrastructure limitations, and socio-economic disparities. Addressing these challenges requires interdisciplinary collaboration, ethical frameworks, and strategic alignment with sustainability metrics. The study underscores the importance of balancing innovation with ethical responsibility by integrating anticipatory ethics, human oversight, and stakeholder engagement. Transparent practices and inclusive policies are pivotal for fostering trust and equitable AI adoption. The review concludes that responsible AI integration can catalyze sustainable development and socio-economic equity while ensuring technological advancements benefit diverse industries and communities. Future research should focus on scalability, inclusivity, and the ethical implications of AI in emerging global contexts.

Keywords : Artificial Intelligence, Adoption, Opportunities, Challengers, Responsibilities, and Strategies.

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