This study examines the moderating effect of
travel budget allocation and the purpose of the visit on
the relationship between motivation and travels
behavioral intention factors of tourists in the City of
Mati. The research aims to assess the level of motivational
factors, determine the level of travel behavioral intention
factors, examine the relationship between motivational
factors and travel experiences, and explore the
moderating effects of travel budget allocation and the
purpose of the visit. Moreover, the study utilizes a survey
questionnaire to collect data on tourist characteristics,
travel patterns, motivation, and behavioral intention. The
Likert scale is used as the measuring scale for responses.
The analysis includes measuring tourist demographics
and travel patterns, assessing motivational factors,
examining behavioral intention, and comparing the
demographic profiles of domestic and foreign tourists.
Thus, the results indicate that tourists visiting Mati are
highly motivated by travel experiences, relaxation/escape,
social interaction, attractions, adventure activities, and
culture. Overall, tourists exhibit high satisfaction,
recommendation, revisit intention, and a moderate
willingness to pay. Satisfaction correlates with all
motivational factors, and other travel experiences also
positively influence intentions and behaviors. On the
other hand, travel budget allocation has a positive
relationship with travel behavioral intention and
moderates the relationship between motivational factors
and behavior. The purpose of the visit also influences the
impact of motivational factors on travel behavior.
Keywords : Tourists, Travel behavioral Intention, Budget Allocation, Purpose of Visit.