- Pregnant women who consume less fish are a
strong factor in the birth of prenature and low birth
weight babies. The purpose of this study was to
determine the model of tuna consumption in pregnant
women in Palopo City. The sample in this study
amounted to 437 pregnant women. Data collection is
carried out by distributing questionnaires through
Google Form and then performed a data analysis test
using multiple linear regression analysis. The results
showed that consumer behavior, price, as well as
processing and presentation methods had a positive
effect on the model of tuna consumption in pregnant
women, while the attitude had a negative effect on the
model of tuna consumption in pregnant women.
Keywords : Comsuption; Tuna Fish; Pregnant Women.