Understanding Financial Literacy Evidence from Kolkata’s Gen Z


Authors : Risav Adhikari

Volume/Issue : Volume 9 - 2024, Issue 6 - June


Google Scholar : https://tinyurl.com/mac2vjeu

Scribd : https://tinyurl.com/3p64bbks

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUN395

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.


Abstract : This paper seeks to explore the state of financial literacy of Gen Z employees in Kolkata to establish the extent of their capacity to make sound financial decisions. As India has a large population of the young generation, it is equally important to understand the perception of the youth regarding financial literacy for the country’s economic advancement. The study uses primary data collected from respondents using a structured questionnaire among adults aged 18-29 years. The statistical tests used to analyze the data included ANOVA and ROC Curve, while data analysis was performed using Microsoft Excel and SPSS. These results suggest that the degree of financial literacy is not affected by age or sex but by education level and type. These findings are evidence that further supports the need for effective financial education strategies to improve financial literacy among young employees and foster more and improved financial decisions in the economy.

Keywords : Financial Literacy, Generation Z, Kolkata, Financial Decision-Making, Educational Influence, Socioeconomic Factors

References :

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This paper seeks to explore the state of financial literacy of Gen Z employees in Kolkata to establish the extent of their capacity to make sound financial decisions. As India has a large population of the young generation, it is equally important to understand the perception of the youth regarding financial literacy for the country’s economic advancement. The study uses primary data collected from respondents using a structured questionnaire among adults aged 18-29 years. The statistical tests used to analyze the data included ANOVA and ROC Curve, while data analysis was performed using Microsoft Excel and SPSS. These results suggest that the degree of financial literacy is not affected by age or sex but by education level and type. These findings are evidence that further supports the need for effective financial education strategies to improve financial literacy among young employees and foster more and improved financial decisions in the economy.

Keywords : Financial Literacy, Generation Z, Kolkata, Financial Decision-Making, Educational Influence, Socioeconomic Factors

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