Understanding the African Intangible Cultural Heritage as a Way of Life and a Form of Tourism: A Case of Korekore Cultural Village, Western Zimbabwe

Authors : Blessing Muchenje; Shepherd Nyaruwata; Gilbert Pwiti; Alick Mhizha

Volume/Issue : Volume 8 - 2023, Issue 7 - July

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/3k8yb3ry

DOI : https://doi.org/10.5281/zenodo.8262741

The aim of this article is to present the results of a study on how African Intangible Cultural Heritage (ICH) can influence people’s way of life and be a form of tourism from the perspective of local and foreign visitors using a case study of Korekore Cultural Village in Makonde district, Mashonaland West province in Zimbabwe. Intangible Cultural Heritage represents people’s living traditions that are formed, owned and practiced by the local communities as an identity symbol to distinguish themselves from other cultures. This study used, a qualitative research design for the collection of empirical data from the target population. In-depth interviews and a focus group discussion with members of the surrounding communities, ethnographers, historians and other stakeholders were carried out following the framework of research objectives and questions. Five ICH domains were adopted for the study, namely, oral traditions and expressions, social practices, rituals and festive events, performing arts, traditional craftsmanship and knowledge and practices concerning nature and the universe. The findings include the documentation of local communities’ narratives of intangible cultural aspects that mould a society’s behaviour and way of living for the Korekore people in Makonde district. Furthermore, it was also found that there are already existing cultural villages in Zimbabwe that are benefiting from cultural tourism hence the same applies to the upcoming Korekore Cultural village. It was concluded that, intangible cultural heritage that identifies with societies can be effectively tapped into worthwhile tourism business with specialised areas in culinary tourism, arts and festivals tourism, historic tourism, religious tourism among others. It is recommended that the private and public sectors should work closely as partners to preserve the intangible heritage places for the benefit of future generations, through instilling cultural values among the locals and visitors. It is further recommended that local communities should be fully involved and effectively participate in community-based tourism in the area to make cultural tourism viable as the custodians of cultural attractions assume ownership and have control of the natural environment and the cultural values associated with their places.

Keywords : Cultural Village Tourism, Local Community, Living Heritage, Visitors’ Perception, Tourism Development.


Paper Submission Last Date
31 - December - 2023

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