Celiac disease, also known as celiac sprue,
produces chronic inflammation of the small intestine in
susceptible individuals after consuming dietary gluten
products. There are many factors responsible for this
disease, including genetics and environment.
Currently, the only way to live with it without worsening
its symptoms is to strictly adhere to a gluten-free diet.
This research focuses on why in the Indian market,
generic and daily-use gluten free essentials are at least
50% more expensive than the usual commodities. The
purpose of this paper is to formulate entrepreneurial
strategies for Celiac patients that can help others and be
helpful in their circumstances.
In order to conduct this study, a convenient-based
sampling was conducted on 18 individuals suffering from
Celiac Disease or their immediate family members.
Keywords : Autoimmune Disease, Celiac Disease, Gluten Intolerance, Entrepreneurship