Unveiling The Factors Shaping Financial Choices among Women in the Professional Sphere: An Analytical Framework Utilizing Structural Equation Modeling in Behavioral Finance.


Authors : Syed Urooj Fatima; Dr. Adnan Pitafi; Dr. Waqar Ahmed Sethar

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/bdfkffza

DOI : https://doi.org/10.5281/zenodo.8154781

Abstract : This research focuses on exploring the factors that impact the financial decision-making of female professionals in Hyderabad, Pakistan. It examines the influence of education and employment on the financial attitudes and knowledge of female professionals. The study adopts a cross-sectional approach and collects primary data from female professionals in Hyderabad. The collected data is analyzed using partial least squares (PLS) structural equation modeling (SEM) to investigate the relationships between observed and underlying variables, allowing for causal connections to be examined. The findings reveal that financial literacy alone is not the sole determinant affecting the financial decisions of female professionals. Financial attitudes and behaviors also play a crucial role and positively influence their decision-making. The study further establishes a direct correlation between the financial attitudes of female professionals and their level of financial knowledge. In conclusion, the research suggests potential enhancements in financial literacy among female professionals in Hyderabad and discusses the implications, limitations, and future directions of the study.

Keywords : Financial Attitude, Financial Behavior, Financial Knowledge, Financial Decision

This research focuses on exploring the factors that impact the financial decision-making of female professionals in Hyderabad, Pakistan. It examines the influence of education and employment on the financial attitudes and knowledge of female professionals. The study adopts a cross-sectional approach and collects primary data from female professionals in Hyderabad. The collected data is analyzed using partial least squares (PLS) structural equation modeling (SEM) to investigate the relationships between observed and underlying variables, allowing for causal connections to be examined. The findings reveal that financial literacy alone is not the sole determinant affecting the financial decisions of female professionals. Financial attitudes and behaviors also play a crucial role and positively influence their decision-making. The study further establishes a direct correlation between the financial attitudes of female professionals and their level of financial knowledge. In conclusion, the research suggests potential enhancements in financial literacy among female professionals in Hyderabad and discusses the implications, limitations, and future directions of the study.

Keywords : Financial Attitude, Financial Behavior, Financial Knowledge, Financial Decision

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