Every city in the world has its problems from simple to complex so various ways must be taken to push each city forward and have various achievements. However, the problem that occurs in the management of urban tourism is people's behavior, the extremely difficult issue of managing residents’ attitudes toward tourism development in urban tourism destinations and finding effective solutions in how to manage residents' attitudes systematically to minimize residents' irritation in urban destinations, which are considered complex systems. A tourism destination cannot be separated from the image of the destination itself because visitors will see whether the destination to be visited has a positive or negative image. In addition, visitors will also be encouraged to visit a destination if the destination can attract visitors to have a variety of interesting activities and attractions. This article aims to present the destination image of urban tourism through the characteristics of visitors at Batavia PIK in North Jakarta. The research method in writing this scientific article uses quantitative methods by presenting the results of descriptive statistical processing of the frequency of the respondents' demographic data and the results of the average value of the dimensions of the destination image. The result presents the characteristics of visitor in tourism spot at Golf Island PIK mostly female, young visitor, private employed, bachelor, with the income below 3 million, and interesting to visit because of the culinary and unique photo spots in Golf Island PIK. And mostly visitor to visit on the weekend, mostly first timer to visit Golf Island, the most visitor came from West Jakarta, travel with family and the favorite spot is Pantjoran PIK. And the most visitor using Instagram to find information about tourism spot at Golf Island PIK.

Keywords : Urban Tourism; Destination Image; Visitor Characteristics