Authors :
Sadik Khan
Volume/Issue :
Volume 8 - 2023, Issue 8 - August
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/bdrp6tm6
DOI :
https://doi.org/10.5281/zenodo.8321682
Abstract :
Today's technological landscape mandates
robust web page design for marketing efficacy. Web
mining methods have evolved into essential instruments
for understanding user conduct and preferences, offering
actionable insights that may be used to upgrade website
layout. Marketing webpage optimization receives
attention through the logs of web mining techniques in
this research paper. Exploring web mining approaches
and their implications for webpage development, this
paper discusses their advantages and limitations. Web
mining techniques can play a significant role in
optimizing webpage design for marketing purposes. This
research paper aims to explore and discuss the
methodology of incorporating web mining techniques in
webpage design for marketing. The research discovers
the marketing potential of web mining in webpage
optimization.
Keywords :
Web Mining, Web Usage Mining, Webpage Design, Website Marketing, User Behavior, Data Analysis, Web Personalization, SEO.
Today's technological landscape mandates
robust web page design for marketing efficacy. Web
mining methods have evolved into essential instruments
for understanding user conduct and preferences, offering
actionable insights that may be used to upgrade website
layout. Marketing webpage optimization receives
attention through the logs of web mining techniques in
this research paper. Exploring web mining approaches
and their implications for webpage development, this
paper discusses their advantages and limitations. Web
mining techniques can play a significant role in
optimizing webpage design for marketing purposes. This
research paper aims to explore and discuss the
methodology of incorporating web mining techniques in
webpage design for marketing. The research discovers
the marketing potential of web mining in webpage
optimization.
Keywords :
Web Mining, Web Usage Mining, Webpage Design, Website Marketing, User Behavior, Data Analysis, Web Personalization, SEO.
