Authors : Sadik Khan

Volume/Issue : Volume 8 - 2023, Issue 8 - August

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/bdrp6tm6

DOI : https://doi.org/10.5281/zenodo.8321682

Abstract : Today's technological landscape mandates robust web page design for marketing efficacy. Web mining methods have evolved into essential instruments for understanding user conduct and preferences, offering actionable insights that may be used to upgrade website layout. Marketing webpage optimization receives attention through the logs of web mining techniques in this research paper. Exploring web mining approaches and their implications for webpage development, this paper discusses their advantages and limitations. Web mining techniques can play a significant role in optimizing webpage design for marketing purposes. This research paper aims to explore and discuss the methodology of incorporating web mining techniques in webpage design for marketing. The research discovers the marketing potential of web mining in webpage optimization.

Keywords : Web Mining, Web Usage Mining, Webpage Design, Website Marketing, User Behavior, Data Analysis, Web Personalization, SEO.