Using the Knowledge Graph in Marketing Activation


Authors : Nandin-Erdene Enkhmyagmar; Enkhtuul Bukhsuren; Tumen-Ochir Tumurtulga; Enerlen Enkhtur; Munkhtsetseg Namsraidorj

Volume/Issue : Volume 10 - 2025, Issue 3 - March


Google Scholar : https://tinyurl.com/2hwnw7we

Scribd : https://tinyurl.com/kjcwwrvv

DOI : https://doi.org/10.38124/ijisrt/25mar967

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Abstract : In this article, we present a work that uses machine learning methods to create a graph database with knowledge graphs to investigate how a wholesale business organization can monitor, improve, and manage revenue changes over time based on data from marketing activation methods used to improve sales revenue of wholesale goods.

Keywords : Ontology; SPARQL; GraphDB; Sales; Machine Learning.

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In this article, we present a work that uses machine learning methods to create a graph database with knowledge graphs to investigate how a wholesale business organization can monitor, improve, and manage revenue changes over time based on data from marketing activation methods used to improve sales revenue of wholesale goods.

Keywords : Ontology; SPARQL; GraphDB; Sales; Machine Learning.

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