Authors :
Sandeep; Dr. Ramen Sharma
Volume/Issue :
Volume 8 - 2023, Issue 1 - January
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3JKhEFJ
DOI :
https://doi.org/10.5281/zenodo.7588340
Abstract :
Assam’s biggest contribution to the world is
Tea. A new dimension of tea cultivation in Assam is
shifting of the small tea growers towards organic tea
cultivation. Quality organic orthodox tea is fetching good
price in the international market. However, an ideal
value chain system is prime need to percolate this
increased benefit to the grass to the growers. The main
purpose of this study was to evaluate value chain of
organic orthodox tea in Dibrugarh district of Assam.
The study was based on primary data collected from 60
organic tea growers as well as secondary data from
various published and unpublished sources. The study
showed that the ownership of organic tea cultivation was
male dominated. Most of the growers were young and
well educated. They were skilled in organic tea
cultivation with long service experiences. The average
per farm area under tea cultivation was 1.33 hectares of
which 0.96 hectare was under organic tea cultivation.
The yield of tea leaves per hectare was 11250kg for
organic tea and 16500 kg for in-organic tea. The average
price realized by the growers for organic tea (Rs.
35.00/kg) was more than double as compared to inorganic tea. The net return from organic tea cultivation
(Rs. 293675.00/ha) was more than in-organic tea
cultivation (Rs. 103175.00/ha). Most of the growers
processed their own tea leaves and sold it locally. Almost
90 percent of orthodox tea produced in the study area
was sold in the local and national market and only 10
percent was exported to abroad. The prevailing
marketing system in the study area for organic tea was
not an efficient system as only 20 percent of produces
moved through the most efficient channel and the
highest quantity of produces (45%) moved through the
least efficient channel. The major problems faced by the
market intermediates were lack of proper transportation
and poor infrastructure which caused a delay in the
supply of the order. There is tremendous scope to
enhance the income of organic tea grower’s through an
efficient value chain system.
Keywords :
Organic Orthodox Tea, Organic Certification, Value chain, Net Return, Marketing Efficiency
Assam’s biggest contribution to the world is
Tea. A new dimension of tea cultivation in Assam is
shifting of the small tea growers towards organic tea
cultivation. Quality organic orthodox tea is fetching good
price in the international market. However, an ideal
value chain system is prime need to percolate this
increased benefit to the grass to the growers. The main
purpose of this study was to evaluate value chain of
organic orthodox tea in Dibrugarh district of Assam.
The study was based on primary data collected from 60
organic tea growers as well as secondary data from
various published and unpublished sources. The study
showed that the ownership of organic tea cultivation was
male dominated. Most of the growers were young and
well educated. They were skilled in organic tea
cultivation with long service experiences. The average
per farm area under tea cultivation was 1.33 hectares of
which 0.96 hectare was under organic tea cultivation.
The yield of tea leaves per hectare was 11250kg for
organic tea and 16500 kg for in-organic tea. The average
price realized by the growers for organic tea (Rs.
35.00/kg) was more than double as compared to inorganic tea. The net return from organic tea cultivation
(Rs. 293675.00/ha) was more than in-organic tea
cultivation (Rs. 103175.00/ha). Most of the growers
processed their own tea leaves and sold it locally. Almost
90 percent of orthodox tea produced in the study area
was sold in the local and national market and only 10
percent was exported to abroad. The prevailing
marketing system in the study area for organic tea was
not an efficient system as only 20 percent of produces
moved through the most efficient channel and the
highest quantity of produces (45%) moved through the
least efficient channel. The major problems faced by the
market intermediates were lack of proper transportation
and poor infrastructure which caused a delay in the
supply of the order. There is tremendous scope to
enhance the income of organic tea grower’s through an
efficient value chain system.
Keywords :
Organic Orthodox Tea, Organic Certification, Value chain, Net Return, Marketing Efficiency
