This paper examines the Video on Demand Industry and focuses specifically on the Indian market. In today’s globalized economy, technology plays a pivotal role in anything and everything that we do. Video on Demand is also an industry which thrives due to the advancements in technology during the recent years. Through this paper, the researchers have made an attempt to isolate the major factorsinfluencing the growth of Video on Demand Industry.

Keywords : Video on Demand, Technology, Business Model, Content marketing, Social Marketing.