Video on Demand Industry: Challenges and Opportunities in the Indian Market


Authors : Jestin Johny, Paul Alukal.

Volume/Issue : Volume 3 - 2018, Issue 5 - May

Google Scholar : https://goo.gl/DF9R4u

Thomson Reuters ResearcherID : https://goo.gl/3bkzwv

Abstract : This paper examines the Video on Demand Industry and focuses specifically on the Indian market. In today’s globalized economy, technology plays a pivotal role in anything and everything that we do. Video on Demand is also an industry which thrives due to the advancements in technology during the recent years. Through this paper, the researchers have made an attempt to isolate the major factorsinfluencing the growth of Video on Demand Industry.

Keywords : Video on Demand, Technology, Business Model, Content marketing, Social Marketing.

This paper examines the Video on Demand Industry and focuses specifically on the Indian market. In today’s globalized economy, technology plays a pivotal role in anything and everything that we do. Video on Demand is also an industry which thrives due to the advancements in technology during the recent years. Through this paper, the researchers have made an attempt to isolate the major factorsinfluencing the growth of Video on Demand Industry.

Keywords : Video on Demand, Technology, Business Model, Content marketing, Social Marketing.

Video Explanation for Published paper

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