Authors :
Mary Angelie C. Abiera. Jonarose L. Angeles, Justine Arboso, Johndel Antonio M. Brosas, Rodesa L.Logrosa, Dexie Jean H. Moreto, Ma. Christine C. Murillo, Vinze Felix O. Pinangay, Carnna Jean A. Villamor
Volume/Issue :
Volume 7 - 2022, Issue 6 - June
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3ILSlQX
DOI :
https://doi.org/10.5281/zenodo.6849873
Abstract :
This research study aims to know the
preferences of first-time voters in the national election.
There are overall 12 respondents in the study that are
divided into three respondents per age group that ranges
from 18 - 21 years old. The participants were the firsttime voters in Tacloban City, Philippines who
participated in the 2022 National Election. They were
chosen using the Probability Sampling, specifically the
Stratified Random Sampling. Qualitative Research is
applied in this study which uses Descriptive Research
Design, specifically Descriptive Case Study Research.
This used to generate an in-depth, multi-faceted
understanding of a complex issue in its real-life context.
For the data analysis, Thematic Analysis was used, and
based on the results and findings from the coded and
transcribed responses from the interviews, three (3) core
themes and ten (10) sub-themes were generated.
With the utilization of a Semi-Structured Interview
Questionnaire, coding, and careful analysis of the
responses, the first patent theme that was identified, was
the Qualities Sought in a Candidate, which is extracted
into four sub-themes, (1) Clean Track Record (2) Has
Leadership Experience (3) Educational Background and
(4) Platforms. Subsequently, the second major theme
focuses on the Factors Affecting Voting Preference, and it
resulted in four sub-themes (1) Peers (2) School (3)
Family, and (4) Political Party. Ultimately, the third main
theme centers around the Effects of Social Media
campaigns on Voting Preference, and it is divided into
two subthemes, (1) Tracks Candidate's Record and (2)
Misinformation.
First-time voters believe a candidate who has a clean
political record, outstanding leadership experiences,
degree holder, and a vision for the country and its people
are the most important qualities they must possess to be a
good and effective leader. Furthermore, the family, school,
peers, and political parties have a vital role to play in
influencing the preferences of a first-time voter. Social
media is also one of the most powerful campaign
platforms according to the first-time voters, it can either
educate voters or a breeder of misinformation.
Keywords :
First-Time Voters; Election; Clean Track Record; Educational Background; Leadership Experience.
This research study aims to know the
preferences of first-time voters in the national election.
There are overall 12 respondents in the study that are
divided into three respondents per age group that ranges
from 18 - 21 years old. The participants were the firsttime voters in Tacloban City, Philippines who
participated in the 2022 National Election. They were
chosen using the Probability Sampling, specifically the
Stratified Random Sampling. Qualitative Research is
applied in this study which uses Descriptive Research
Design, specifically Descriptive Case Study Research.
This used to generate an in-depth, multi-faceted
understanding of a complex issue in its real-life context.
For the data analysis, Thematic Analysis was used, and
based on the results and findings from the coded and
transcribed responses from the interviews, three (3) core
themes and ten (10) sub-themes were generated.
With the utilization of a Semi-Structured Interview
Questionnaire, coding, and careful analysis of the
responses, the first patent theme that was identified, was
the Qualities Sought in a Candidate, which is extracted
into four sub-themes, (1) Clean Track Record (2) Has
Leadership Experience (3) Educational Background and
(4) Platforms. Subsequently, the second major theme
focuses on the Factors Affecting Voting Preference, and it
resulted in four sub-themes (1) Peers (2) School (3)
Family, and (4) Political Party. Ultimately, the third main
theme centers around the Effects of Social Media
campaigns on Voting Preference, and it is divided into
two subthemes, (1) Tracks Candidate's Record and (2)
Misinformation.
First-time voters believe a candidate who has a clean
political record, outstanding leadership experiences,
degree holder, and a vision for the country and its people
are the most important qualities they must possess to be a
good and effective leader. Furthermore, the family, school,
peers, and political parties have a vital role to play in
influencing the preferences of a first-time voter. Social
media is also one of the most powerful campaign
platforms according to the first-time voters, it can either
educate voters or a breeder of misinformation.
Keywords :
First-Time Voters; Election; Clean Track Record; Educational Background; Leadership Experience.
