This research paper investigates the drivers of
demand for recycled products in India, a country with a
rapidly growing economy and a large population. The
paper begins by exploring the concept of the circular
economy and its potential to address the pressing
challenges of poverty, unemployment, and waste
management in India. The paper then undertakes an
extensive literature review to identify the key factors
that influence consumer demand for recycled products.
The paper's main findings are based on a critical
analysis of the existing literature, augmented by insights
from a case study of two successful Indian companies
that manufacture recycled paper products. The paper
concludes with presenting the relation between the
factors identified and the demand for recycled products
along policy recommendations.