This paper titled “Whoever Controls The Media Controls The Mind “explores around the role of media technology it’s operation in gathering political influence as it leaps off with the essence of actual meaning of media in the introductory phase differentiating from the definition of mass media revolving around certain aspects of evolution ,importance, forms ,purposes, professions involved ,active roles performed for societal betterment including all the negative effects and impacts in society and also integrating role of media in political operationalisation and gathering it’s influence thus concluding part reflects the title of the paper is appropriately justified through the entire argument of the paper .