Women Consumer Perception with Mutual Fund: Opportunities and Challenges


Authors : Dr. Kiran kumar Pant; Pratibha Shah

Volume/Issue : Volume 8 - 2023, Issue 11 - November

Google Scholar : https://tinyurl.com/593bck6h

Scribd : https://tinyurl.com/4cr659j9

DOI : https://doi.org/10.5281/zenodo.10223976

Abstract : The perception of women consumers regarding mutual funds can vary widely, influenced by various factors including personal finance goals, financial literacy, cultural norms, and individual experiences. Women's empowerment in the fields of teaching, professional level, home and in society have been shown in this and other ways. Many governmental steps have been taken to empower women in developing and developed nations. Women empowerment means that they have equal rights to be within equality with men whatever benefits and avenues are there for men women avail the same things in every field. Every woman has the equal right to lead their life in the way they want and make their own decision. Currently, this paper deals with how empowered women are when they deal with the financial activity of the economy. Are they aware of mutual fund investment or not? What ideas do they have about mutual funds and how do they deal with their savings? In India, there are funds especially meant for women to invest in. Developed nations like Australia have mutual funds which only allow those companies to invest in which have women assets in their every designation of the firm. What are the hindrances faced by women when decide to become mutual fund managers in a country called India? The study is based on secondary data only. A conclusion is drawn that how progressive pace of women's empowerment is in financial fields like mutual funds is theirs. What might be the steps to encourage more women to come to this field?

Keywords : Empowerment, Mutual Fund, Investment, Financial Activity.

The perception of women consumers regarding mutual funds can vary widely, influenced by various factors including personal finance goals, financial literacy, cultural norms, and individual experiences. Women's empowerment in the fields of teaching, professional level, home and in society have been shown in this and other ways. Many governmental steps have been taken to empower women in developing and developed nations. Women empowerment means that they have equal rights to be within equality with men whatever benefits and avenues are there for men women avail the same things in every field. Every woman has the equal right to lead their life in the way they want and make their own decision. Currently, this paper deals with how empowered women are when they deal with the financial activity of the economy. Are they aware of mutual fund investment or not? What ideas do they have about mutual funds and how do they deal with their savings? In India, there are funds especially meant for women to invest in. Developed nations like Australia have mutual funds which only allow those companies to invest in which have women assets in their every designation of the firm. What are the hindrances faced by women when decide to become mutual fund managers in a country called India? The study is based on secondary data only. A conclusion is drawn that how progressive pace of women's empowerment is in financial fields like mutual funds is theirs. What might be the steps to encourage more women to come to this field?

Keywords : Empowerment, Mutual Fund, Investment, Financial Activity.

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