Authors :
Eromonsele Imomon; A. A. Hur-Yagba
Volume/Issue :
Volume 11 - 2026, Issue 6 - June
Google Scholar :
https://tinyurl.com/8r87b7xr
Scribd :
https://tinyurl.com/2p3aj7at
DOI :
https://doi.org/10.38124/ijisrt/26jun1522
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This study examines the relationship between workforce diversity and organisational performance, using Unity
Bank Plc, Nigeria, as a case study. Specifically, it investigates how ethnic, religious, age, and educational diversity influence
key performance indicators such as profitability, customer acquisition, and customer retention. A quantitative research
design was adopted, with primary data collected through structured questionnaires administered to 195 staff members, out
of which 147 valid responses were analysed. The study employed simple random sampling, while descriptive and inferential
statistical techniques were used to test the hypotheses. Findings reveal that ethnic diversity has a statistically significant
effect on organisational profitability. Furthermore, imbalances in religious and age diversity were found to significantly
influence customer acquisition and retention. The results suggest that workforce diversity, when not properly managed, can
impact organisational outcomes both positively and negatively. The study concludes that workforce diversity is a critical
determinant of organisational performance. It recommends that Unity Bank Plc should implement inclusive recruitment
and workforce distribution strategies to ensure equitable representation across ethnic and demographic groups. Such
strategies would enhance brand perception, broaden customer base, and improve overall competitiveness. The study
contributes to the growing body of literature on diversity management within the Nigerian banking sector and provides
practical insights for organisational policy and decision-making.
Keywords :
Workforce Diversity, Organisational Performance, Ethnic Diversity, Customer Retention, Nigeria, Banking Sector.
References :
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This study examines the relationship between workforce diversity and organisational performance, using Unity
Bank Plc, Nigeria, as a case study. Specifically, it investigates how ethnic, religious, age, and educational diversity influence
key performance indicators such as profitability, customer acquisition, and customer retention. A quantitative research
design was adopted, with primary data collected through structured questionnaires administered to 195 staff members, out
of which 147 valid responses were analysed. The study employed simple random sampling, while descriptive and inferential
statistical techniques were used to test the hypotheses. Findings reveal that ethnic diversity has a statistically significant
effect on organisational profitability. Furthermore, imbalances in religious and age diversity were found to significantly
influence customer acquisition and retention. The results suggest that workforce diversity, when not properly managed, can
impact organisational outcomes both positively and negatively. The study concludes that workforce diversity is a critical
determinant of organisational performance. It recommends that Unity Bank Plc should implement inclusive recruitment
and workforce distribution strategies to ensure equitable representation across ethnic and demographic groups. Such
strategies would enhance brand perception, broaden customer base, and improve overall competitiveness. The study
contributes to the growing body of literature on diversity management within the Nigerian banking sector and provides
practical insights for organisational policy and decision-making.
Keywords :
Workforce Diversity, Organisational Performance, Ethnic Diversity, Customer Retention, Nigeria, Banking Sector.