Authors : Johny Revo Elia Tampi; Aneke Yolly Punuindoong; Riane Johnly Pio
Volume/Issue : Volume 8 - 2023, Issue 2 - February
Google Scholar : https://bit.ly/3IIfn9N
Scribd : https://bit.ly/3KB7mYA
DOI : https://doi.org/10.5281/zenodo.7675930
This study aims to determine the
entrepreneurial behavior of the entrepreneur
community from Sonder. The "Sonder people"
community was chosen as the object and subject of this
study because the Sonder people were given the
nickname "Minahasa Chinese". This is based on
Minahasa history which states that the Sonder people
have the ability to do business on a par with traders from
China. The estimated population of Sonder people
entrepreneurs is 250 people spread across Manado City,
Tomohon City and in Sonder District. The sample was
determined as many as 135 entrepreneurs (54%) from
the total population. The analytical tool used to test the
data and prove the hypothesis is the SEM-PLS program.
The results of the study show that partially there is no
effect of work values on social capital, but work values
do influence entrepreneurial behavior. Work culture
partially influences social capital and entrepreneurial
behavior. Furthermore, partially social capital has an
influence on entrepreneurial behavior. Then, social
capital is not a moderating factor between work values
and entrepreneurial behavior, but social capital is a
moderating factor of work culture on entrepreneurial
behavior. In the end there is a simultaneous influence
between work values, work culture and social capital on
entrepreneurial behavior. The novelty of this research
lies in the variety of types of business that entrepreneurs
are currently doing, compared to the types of businesses
that were carried out by entrepreneurs in the past. The
implications of this study indicate that because there has
been a change in the work values of Sonder people
entrepreneurs so that they do not contribute to social
capital, it is deemed necessary to explore the work values
of Sonder's "old people" in the past to become a driving
force. entrepreneurship for young people Sonder. The
limitations of this study lie in the use of quantitative
approaches and analytical tools. To complement this
research in order to obtain more comprehensive results,
it is necessary to study and analyze qualitatively by
involving informants from entrepreneurs before the
2000s.
Keywords : Values, Work Culture, Social Capital, Entrepreneurial Behavior